About KEEN

It took one person to stand up, find a new way, and re-imagine the outdoors.

KEEN began with a moment of pure vision. We stood up for hybrid products. We stood up for rethinking our assumptions. We stood up for treating the outdoor crowd like a community, and inviting everyone.

We're committed to innovation in all things, to finding new solutions to old problems. We believe that sometimes the best thing you can do is the thing that's never been done before.

KEEN stands for a new kind of business model: as responsible as we are profitable, and committed to doing good with the resources we have. Above all, we stand for turning ideals into actions.

The KEEN Foundation was created with this in mind. We partner with environmental, conservation and social organisations, particularly those interested in connecting people with the outdoors. It's our way of starting small and making a difference, of taking an individual impulse and creating a community around it. It's a way of life.

We call it HybridLife.