KEEN Foundation

We stand for a new kind of business model: as responsible as we are profitable, and committed to doing good with the resources we have. We believe that supporting good causes is an obligation of financial success and that respecting the environment is simply a matter of conscience.

The KEEN foundation was created with this in mind. Around the world, we are striving to create partnerships with environmental, conservation and social organisations, particularly those interested in connecting people with the outdoors. Our partners believe in tackling problems at the roots, because that’s how long term changes are made.

What matters most is the lasting difference we make. We have an opportunity to do things differently. That means doing business more responsibly, investing in our community, taking care of the environment and lessening our collective footprint on the planet - small changes, yes, but ones that can make a big difference.